Official partner
Pilsen Region
The Pilsen Region – a place of rich history, cultural heritage, landmarks, nature, world-famous beer, and a region where tradition meets innovation and education.
https://www.plzensky-kraj.cz/
About the Region
The world-famous Pilsner Urquell beer was not the only thing born in the Pilsen Region – this region also gives rise to opportunities and unforgettable experiences. It attracts with its quality of life, beautiful landscapes, cultural and historical heritage, as well as business and educational opportunities.
Two strong global brands – Škoda and Plzeňský Prazdroj (Pilsner Urquell) – come from here. Beer from Pilsen is a global legend, unique landmarks tell stories of ancient history, the Šumava Mountains - also called the Bohemian Forest - are rightly called the Green Roof of Europe, and the best pastries - kolache - in the world can be tasted right here.
But that’s not all – it’s a place for growth, entrepreneurship, investment, research, and education. Thanks to its strategically advantageous location in the heart of Europe, it attracts investors. It builds on more than 150 years of innovative approaches that have shaped trends and formed global industries – whether in crankshaft production, brewing, or transportation. In one place, you’ll find stunning natural scenery, unique historical sites, high-quality and accessible schools, modern research centres, and innovative companies.
Pilsen Region – Life in Full Swing!
Through its cooperation with the Czech Pavilion, the Pilsen Region opens itself to global opportunities. It fulfils its vision: Local Acting – Global Thinking – Regional Wellbeing and carries out the innovative educational program DRESS UP & STAY HOME.
Pilsen Region at EXPO 2025
The Pilsen Region is a dynamic region of the Czech Republic – open to global opportunities, investors, students, innovation, and research, while also being attractive for tourism. It has become home to prestigious Japanese and other international companies. It opens up to the world while proudly preserving its traditions.
Believing in the power of the young generation, the Pilsen Region is presenting its pilot educational program for students, DRESS UP & STAY HOME, at the World EXPO. This program connects the global experiences of regional school students with local development. It’s an investment in the future, combining regional identity with global know-how.
And that’s not all!
You can experience the Pilsen Region in person at the World EXPO from September 2–7, 2025. Expect culinary specialties, the renowned sparkling wine Bohemia Sekt, and tastings of the world-famous Pilsner Urquell – the beer legend born in Pilsen. The Pilsen Philharmonic Orchestra will also perform, led by its Japanese chief conductor Chuhei Iwasaki – a top-class orchestra with a long-standing tradition and global acclaim. Don’t miss the emotions, beautiful music, and an extraordinary cultural experience for every visitor to EXPO.
